Bundling means selling multiple products as one, namely as a bundle. Bundles are typically non-divided, static product packages, and are often classified into manufacturer bundle (where products are assembled by a manufacturer) and merchant bundle (where products are assembled by a merchant). A bundle is always purchased as a whole, hence the customer cannot add individual items of the bundle into his shopping cart.
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To create a sales incentive, the bundle price should obviously be less than what the customer would have to pay for the individual components of the bundle product. |
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Assigning products to a bundle
A product that is assigned to a bundle is called a bundle item.
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There are three important options that control the behavior of the bundle product. You will find these options above the grid of bundled products.
Per-item pricing
This option controls the price calculation of the bundle. If it's deactivated, the price is determined for the bundle as a whole without taking the prices of the individual components into consideration. If it's activated, the price is the sum of the individual prices of all the products in the bundle.
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Fields | Description |
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Product name | Specify a different product name to be displayed in the bundle item list. |
Short description | Specify a different short description to be displayed in the bundle item list. Enter a space if no short description should appear in the bundle item list, even though the product has one. |
Quantity | Every time the bundle is added to the cart, the quantity of that item will be adjusted based on this quantity. |
Discount | Choose an optional discount for the bundle item. |
Discount percentage | Specifies whether the discount is a percentage or a fixed value, e.g. $2.60 . |
Hide thumbnail | Hides the product thumbnail in the bundle item list. |
Visible | Allows you to hide a product in the bundle item list. Such a product is still part of the bundle but is hidden to the customer. |
Active | Determines whether the product is included in the bundle. Defining the product as inactive achieves the same result as deleting the bundle item. |
Bundle display order | The position of the product in the bundle item list. |
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