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There are too many features and functions in Smartstore.aimed at creating an optimal website from an SEO perspective to be able to name them all here. Aside from the ones mentioned above, the most important are as follows:
Optimized display for mobile devices: In some areas, over 50% of website visitors are mobile users. Google places great importance on providing a view that's optimized for mobile display. Therefore, Smartstore automatically recognizes the device with which your customers are visiting your shop and displays it in a view that's optimized for desktop or mobile display.
Feeds: There are several product feeds available for Smartstore to export your product data to price comparison portals such as the Google Merchant Center. For a full list of available export feeds for Smartstore, visit our Smartstore Community Marketplace.
News & Blogs: Content is King is a commonly used phrase when it comes to search engine optimization. This phrase exists for a good reason. Google likes fresh content and gives a higher ranking to sites that are always creating new and fresh textual content. Smartstore contains a system to manage news and blog entries to enable shop administrators to create new content on a regular basis.
and many more.